I don’t know if you guys been noticing on Instagram that organic reach is kind of going straight down. It’s so difficult now to post pictures and get a ton of views. What it’s really switching to is if you look you’ll see only top hits. So posts from new sources, or meme generators, things like that.
The Feed is Dying
You’re probably going to most likely see now what it’s more switching to in order to get organic reach is Instagram stories. So if you’re posting to Instagram stories, you’ll also see it, like where your friends are. Those are where if you scroll across the top you’ll see a lot of your friends are the ones that are up there in the stories. But if you go through the feed then you’re mostly just seeing what I was mentioning: news articles and and memes and joke accounts. Things like that. Celebrities.
Build a Brand
So to build a brand, obviously continue to try and post in the feed but pay more attention to stories. It’s rough that the stories just get deleted after 24 hours but it’s still something so that you’re getting that reach and that you’re still staying in the forefront of people’s minds. People are definitely going through the stories and you can see how many views they are getting. Another tip for stories is post with engaging content. You can put things like polls or questions or chat. There are all sorts of stuff that you could put in order to engage with your audience.
Focus on TikTok
So Instagram going way way down hill with the newsfeed with the feeds. What is coming up is tik-tok. It’s definitely blowing up. It is a lot of short videos. I encourage you to check it out. That is definitely a way to get a lot of organic reach where Instagram is just kind of failing in that area now. That’s where social media is headed currently.